As this summer’s World Basketball Festival aims to celebrate both the sport and Nike’s true performance innovation in footwear, Yi Jianlian is the perfect representation of just how far the game of basketball and the world of footwear have grown.
Now preparing for the start of his fourth NBA season this fall with the New Jersey (and soon to be Brooklyn) Nets, Yi will first be leading Team China in this summer’s FIBA World Championships. He’ll look to “step it up another level” as their marquee player, with Yao Ming sidelined by injury.
