k1x第一次與獅子山(非洲西北部大西洋岸一國家)國家籃球隊合作是在３年多前，並不是因為他們有很好的機會去贏得奧運獎牌，也不因為他們隊裡有下一位詹姆士大帝，是因為他們在國際球壇裡有著最引人著迷的故事。這些傢伙在全世界最貧窮的國家打球，而且每天都有生活需求上的困難，這些事情在現代的運動員耳中聽起來很荒謬。薪水，巡迴比賽所需的資金，即使是夜間球賽所用的電力需求都造成了他們不斷的掙扎努力。獅子山國家隊更具體化了k1x的核心哲學”努力打球! 不要使我們的產品蒙羞”。

這裡的選手及豐富的獅子山國文化已經對k1x造成了很大的激勵，我們給了獅子山國家隊一定的收益百分比，但k1x的投入並不像慈善團體，就把這份關係當作是一種夥伴情誼之間的感激吧! 在這一系列的k1x國際宣傳照也看得出這種情誼。

我們很高興引起了媒體對獅子山國的注意，比較值得注意的像是藝人kanye wests的單曲”來自獅子山國的鑽石”還有好萊屋電影”血鑽石”和”軍火之王”，接下來的k1x春夏系列服飾”世界巡迴(2007.3月)”也具有大量的獅子山國主題元素。在拍了幾個禮拜後，我們帶著一些驚人的獅子山國首都自由城及球員的照片回來。

k1x第一次獅子山國主題的collection.k1x.com

k1x first teamed up with sierra leone’s national basketball squad a little over 3 years ago. not because they had the best chances of scoring a medal at the olympics games. not because they have the next lebron on their roster. but because team sierra leone tells the most intrigueing story in international basketball. these guys play ball in the poorest country in the world and face hardships on a daily basis, that seem absurd to modern day athletes: salary, road-trips and even electricity for night-games pose a constant struggle. team sierra leone personifies k1x’s philospohy “play hard, don’t embarrass our products” to the core.

the players and rich culture of siearra leone, have been a major inspiration to k1x ever since. we give a percentage of the profits back to the team, but k1x’s involvement should not be considered charity. think of it more along the lines of appreciation for a partnership, that also featured team sierra leone in k1x’s international ad campaign.

we are happy to assess mounting media interest in sierra leone, most notably kanye wests’ “diamonds from sierra leone” and hollywood movies like “blood diamonds” and “lord of war”. the upcoming k1x spring/summer collection “world tour” (march 2007), also features a large number of styles, that were created around the sierra leone theme. after several weeks of photoagraphy, we came back with some stunning images of the nation’s capital freetown and its ballplayers.

also, make sure to check out the first sierra leone collection by clicking here: collection.k1x.com

Chiefglider Sierra Leone Mid



ps.pixs from k1xkorea.co.kr