新聞分享 / Packer Shoes 與 Reebok 合作推出 Question ’Curtain Call’

Allen Iverson 進入名堂之際,長期與 Reebok 有著密切合作的國外知名鞋店 Packer Shoes 也發出祝賀,並預告帶來新作 Question ‘Curtain Call’。Packer Shoes 過去曾帶來許多 Question 聯名產品,除了展現籃球文化以外,更重要的是將 Iverson 個人精神的延續,並讓 Question 能以更多、不同的形式出現在每人的眼前,讓大家認識戰神。本次推出的 ‘Curtain Call’ 在命名上也頗富意涵,中文解釋為 ‘謝幕’,象徵所有球迷對於 Iverson 的精彩過往致謝,同時也恭賀他拿下歷史殊榮。從目前釋出的圖片中可以看見醒目的鞋頭使用牛巴戈材質,鞋身使用籃球紋皮革,後跟則置入不同顏色的麂皮形成層次,鞋墊則印上 AI 小時候的綽號 ‘Bubba Chuck’,而腳跟也有別於過往的 ‘3’,反倒以 ‘A’ 與 ‘I’ 設計,並搭配湛藍色的果凍外底。整體除了向 Iverson 的人生進入新篇章致敬外,也看見品牌合作間的用心,才能醞釀出更多好的作品。

Packer Shoes 團隊致詞原文:

Product, people and moments in time. When these three ingredients all come together the right way, a recipe for success follows. We have been more than fortunate over these past few years to have been given the opportunity to work and put our stamp on one of the most iconic models the sneaker industry has ever seen: the Reebok Question. Our designs have always stemmed from basketball heritage, a nod to the game and A.I. himself. At every release we have done, it's been amazing to see the relationship that true basketball fans have with not only this shoe but with Allen himself. And having the opportunity to sit with Allen before we released our last Question at the Token 38 project, we can tell you the love for the customer from his perspective is there. After that meeting, we decided that if we ever had the opportunity to do another project on the Question, it would convey everything about A.I. and what he means to what we try and bring to life with any of these projects. Being tapped to celebrate not only the 20th anniversary of an iconic model but having our design centered around Allen's induction to the Hall Of Fame brought us to what we are today: thankful, appreciative and humbled. Our design on this one has been pure and to the point — heritage and history but with our own little spin. Now the activation and release which will be a week from today? Stay tuned Monday for details. but trust, it is more monumental and focused on Allen than anything that we and a whole host of other surprises have ever pulled off. Tonight is, more than anything else, meant to celebrate Allen and what he has meant to the basketball community. Kudos to you and your family, A.I. We look forward to the next chapter of your long and storied life and career. With love and respect, The entire Packer team.

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資料來源:packershoes